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Outbound sales for SaaS

Outsourced SDRs for SaaS and technology companies

Dedicated sales development representatives who research your ideal accounts, reach the right personas and book qualified demos for your account executives, recruited, trained and managed by Scion.

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Outbound campaign · Dialler
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Practice Manager

Professional services

Connected
  1. Opener
  2. Discovery
  3. Qualify: need, budget, timing
  4. Agree the next step

Call notesNotes and outcome sync to the CRM after the call.

Example interface, not client data

In short

What does an outsourced SDR team do for a SaaS company?

An outsourced SDR (sales development representative) team handles the top of your sales funnel: finding accounts that match your ideal customer profile, starting conversations with the right people and booking qualified demos, so your account executives spend their time selling rather than prospecting. For many SaaS companies it is a faster way to build outbound pipeline than hiring, training and managing SDRs in-house.

Scion’s approach is research-led. Accounts are checked against your ideal customer profile, the personas who feel the problem are identified by name and role, and conversations open with context about their business. Prospects who aren’t ready are nurtured, and demos are booked only when they meet the criteria your sales team sets.

How it fits your team

An SDR function that plugs into your sales process

Your ideal customer profile

We start from your ICP and best customers, then build a target list of researched accounts rather than working through a bought list.

Personas, not just titles

Economic buyers, champions and users are mapped for each account, so the first conversation is with someone who feels the problem your product solves.

Demos your AEs want

Qualification criteria are agreed with your sales team, and each booked demo arrives with notes on the account, the person and what they need.

Works in your CRM

Activity, notes and meetings are logged in your CRM, such as HubSpot or Salesforce, with access, so your pipeline stays in one place and nothing is lost at hand-over.

Why outsource

Outsourced SDRs vs hiring in-house

Both can work. Outsourcing makes most sense when you need pipeline quickly, want to test a new segment or market, or don’t have a sales development leader yet.

Speed to pipeline

Recruitment, training and management are handled for you, so outbound can start without a long hiring process.

Test before you scale

Validate a new segment, persona or region with a dedicated team before committing to permanent hires.

International reach

A South African team overlaps with UK hours and the US East Coast morning, which suits SaaS companies selling into several markets.

How it works

From first call to a SaaS pipeline.

The same disciplined sequence as every Scion sales campaign, planned around your market.

  1. 01

    Discover

    Your product, ICP, personas, sales process and what a qualified demo means for your AEs.

  2. 02

    Research

    Target accounts checked against your ICP, with the right personas identified in each.

  3. 03

    Train

    SDRs trained on your product, use cases, competitors and common objections.

  4. 04

    Engage

    Conversations opened with context by phone, with follow-up planned around each prospect.

  5. 05

    Nurture

    Interested but not-ready accounts followed up until the timing is right.

  6. 06

    Report

    Weekly reporting on persona conversations, demos booked and held, and market feedback.

Packages

Dedicated teams, one monthly price.

Published starting prices in US dollars. Your final scope, term and calling plan are confirmed in a written proposal.

Sales Launch

$1,390/month

  • 1 dedicated sales representative
  • Recruitment
  • Training
  • Outbound calling
  • Lead qualification
  • Appointment setting
  • CRM management
  • Weekly reporting
  • Campaign management
Request a proposal

Sales Growth

Recommended

$2,490/month

  • 2 dedicated sales representatives
  • Recruitment and training
  • Lead preparation
  • CRM management
  • Campaign management
  • Call-quality monitoring
  • Weekly reporting
  • Sales optimisation
Request a proposal

Sales Scale

$4,690/month

  • Up to 5 dedicated sales representatives
  • Recruitment
  • Training
  • Sales management
  • CRM administration
  • Outbound calling
  • Appointment setting
  • Call monitoring
  • Reporting
  • Performance optimisation
Request a proposal

All prices are in US dollars (USD). Applicable taxes are additional. Campaign setup from $415 once-off.

FAQ

Questions SaaS companies ask

What is an outsourced SDR?

A sales development representative who works on your outbound pipeline but is recruited, trained and managed by a partner. Scion’s SDRs are dedicated to your campaign and focus on reaching the right personas and booking qualified demos.

Will your SDRs understand our product?

They are trained on your product, use cases, ideal customers and competitors before they start, and coached as the campaign runs. They focus on qualifying interest and booking demos; your account executives run the demo and the technical detail.

Do you work in HubSpot or Salesforce?

We can work in your existing CRM, including HubSpot or Salesforce, if you give us access, so activity and meetings are logged where your team already works.

Can you prospect into the US and UK?

Yes. Calling windows are planned around your markets. South Africa overlaps with UK hours and the US East Coast morning; see our US and UK pages for how we plan those campaigns.

How much do outsourced SDRs cost?

Managed sales packages start from $1,390 per month in US dollars for one dedicated representative, with larger teams on the Sales Growth and Sales Scale packages. Campaign setup is a once-off fee from $415.

Do you guarantee demos or pipeline?

No. Results depend on your product, market fit, pricing and timing, which no honest provider can guarantee. We commit to agreed activity, a disciplined process and transparent weekly reporting.

Related

Keep exploring.

Further reading

Articles on outbound sales

All articles

More qualified demos for your AEs.

Tell us about your product and ideal customers. We’ll show you how we’d research the accounts and reach the right personas.

International
+1 509 215 9263
South Africa
+27 67 607 9506
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