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Managed Outbound Sales

Managed outbound sales teams, run by Scion

Your outsourced sales department, managed by Scion. Dedicated representatives who research your market, reach the key decision-makers, nurture interest and book qualified meetings for your business. They are recruited, trained and managed by us.

Outbound campaign · Dialler
Rep online

Practice Manager

Professional services

Connected
  1. Opener
  2. Discovery
  3. Qualify: need, budget, timing
  4. Agree the next step

Call notesNotes and outcome sync to the CRM after the call.

Example interface, not client data

In short

What is managed outbound sales?

Managed outbound sales is an outsourced sales team that proactively contacts potential customers on your behalf to start conversations, qualify interest and book meetings for your closers. Scion recruits, trains and manages the representatives, runs the campaign and reports on the activity every week.

It suits B2B businesses that need more qualified conversations but don’t want the cost, delay and management load of building an in-house team. You keep control of the offer and the close. We build and run a predictable outbound pipeline, with measurable activity and reporting you can see each week.

Scion’s approach puts quality ahead of call volume. We research each company and the key individuals behind the buying decision before we call, and we nurture prospects who aren’t ready yet, so your calendar fills with meetings worth taking rather than names worked through from a list.

Quality over volume

Outbound built on research, not call volume

Many outsourced sales providers measure success in dials per day. We measure it in conversations with the right people. Every campaign is designed around who should be in the meeting, not how many numbers can be called.

Company research first

Before a company is called, we check it is a genuine fit: its size, sector, current setup and any signals that your offer is relevant now.

Key individuals, not switchboards

We identify the people who own the problem you solve and make or influence the decision, by name and role, and aim every conversation at them.

Conversations that start with context

Research gives each call a relevant opening, so prospects hear from someone who understands their business rather than a generic pitch.

Lead nurturing, not one-and-done

Prospects who are interested but not ready are followed up on an agreed schedule, by call and email, until the timing is right, instead of being dropped after one attempt.

Qualified appointments only

A meeting is booked only when it meets the criteria agreed with you, and your team receives the context: who they are, what they need and what was discussed.

How our appointment setting works

Reporting on quality, not just activity

Weekly reporting shows conversations with decision-makers, meetings booked and market feedback alongside call activity, so you can judge the quality of the pipeline.

What’s included

What’s included in managed outbound sales

Every campaign combines people, process and reporting. Team size and some inclusions differ by package; see the packages below.

Sales team recruitment and training

We recruit representatives for your campaign and train them on your offer, market and buyers before they make a call. Training covers what you sell, the problems it solves, the questions that qualify a prospect and how to handle common objections, so prospects speak to someone who understands your business.

Company and decision-maker research

We build your target list from researched companies and the key individuals within them, rather than calling through a purchased list. Each account is checked for fit and each contact for their role in the buying decision, so representatives spend their time on conversations that can lead somewhere.

Cold calling

Representatives make structured outbound calls to your target market using an agreed script and call cadence. Each call has a simple aim: reach the right decision-maker, find out whether there is a real need and earn the next step. Cold calling is a direct way to test a market and open conversations quickly.

Lead qualification

Not every conversation is an opportunity. We qualify leads against criteria agreed with you (for example budget, authority, need and timing) so your team spends its time on prospects worth pursuing. Contacts that don’t qualify are recorded with notes rather than passed on as leads.

Lead nurturing and follow-up

Many good prospects are interested but not ready to meet today. We keep in touch with them on an agreed cadence of calls and emails, share relevant information and follow up when the timing changes, so interest built on one call isn’t lost.

Appointment setting

When a prospect is qualified and interested, the representative books a meeting with you or your sales team, with context on who they are, what they need and what was discussed. Appointment setting turns outbound activity into conversations your closers can act on.

Sales scripts and objection handling

We write and refine call scripts, openers and responses to common objections with you. Scripts are a starting point, not a recital: representatives are coached to listen, adapt and keep the conversation natural while staying accurate about your offer.

CRM management

Every call, outcome and follow-up is logged in a CRM, so nothing lives in someone’s head or a spreadsheet. We keep records clean and make sure follow-ups happen on time. Need a CRM or lead management system built around your process? Our applications team builds them.

Custom CRM and lead management

Call monitoring and performance reporting

Calls are monitored for quality and accuracy, and representatives are coached regularly. You receive weekly reporting on activity, conversations, qualified leads, appointments and the feedback coming back from the market: measurable activity you can hold us to.

Campaign management

Scion oversees targeting, messaging, representative performance and results. What the market tells us (which segments respond, which messages land, which objections recur) feeds back into the campaign so it improves over time instead of repeating the same calls.

How it works

How managed outbound sales works

A clear six-stage process, from the first discovery call to weekly reporting.

  1. 01

    Discover

    We learn your offer, ideal customer, market and sales process, and agree targets, qualification criteria and reporting.

  2. 02

    Recruit & train

    We recruit representatives for your campaign and train them on your offer, scripts and CRM.

  3. 03

    Launch

    Calling begins against a researched list of companies and key decision-makers, with an agreed script and cadence.

  4. 04

    Monitor

    Calls are monitored for quality, accuracy and tone, and representatives are coached continuously.

  5. 05

    Optimise

    Targeting, messaging and scripts are refined based on what the market tells us.

  6. 06

    Report

    You receive weekly reporting on activity, conversations, qualified leads and appointments.

Packages

Managed Outbound Sales packages and pricing

All prices are in US dollars (USD). Applicable taxes are additional. Final scope and commercial terms are confirmed in your proposal.

Sales Launch

$1,390/month

  • 1 dedicated sales representative
  • Recruitment
  • Training
  • Outbound calling
  • Lead qualification
  • Appointment setting
  • CRM management
  • Weekly reporting
  • Campaign management

Sales Growth

Recommended

$2,490/month

  • 2 dedicated sales representatives
  • Recruitment and training
  • Lead preparation
  • CRM management
  • Campaign management
  • Call-quality monitoring
  • Weekly reporting
  • Sales optimisation

Sales Scale

$4,690/month

  • Up to 5 dedicated sales representatives
  • Recruitment
  • Training
  • Sales management
  • CRM administration
  • Outbound calling
  • Appointment setting
  • Call monitoring
  • Reporting
  • Performance optimisation

A once-off campaign setup fee from $415 applies. Scion does not guarantee sales results: performance depends on your offer, market, data, timing and buyer response.

Compare every division on the pricing page or request a custom proposal.

Who it’s for

Who managed outbound sales is for

Outbound works best when you have a clear offer, a defined market and a sales process that can take qualified meetings forward.

B2B service businesses

Consultancies, agencies and specialist providers with a strong offer but not enough qualified conversations.

Logistics and transport

Fleet, freight and logistics businesses selling to operations and procurement decision-makers.

SaaS and technology

Software and technology companies that need a steady flow of first meetings for their account executives.

Professional services

Firms whose growth depends on meeting the right decision-makers rather than on volume advertising.

Local service businesses

Established businesses expanding into new areas or winning more commercial customers.

Why Scion

Why choose Scion for outsourced sales

People, technology and search under one partner

Scion also builds websites, business software and SEO, so your outbound campaign can connect to the CRM, website and content that support it, without juggling several suppliers.

Quality conversations over call volume

We research companies and decision-makers before calling and nurture leads over time, so success is measured by meetings with the right people, not by how many numbers were dialled.

Transparent pricing

Every package has a published starting price in US dollars. Scope and commercial terms are confirmed in writing before work starts.

Reporting you can hold us to

Weekly reporting shows the activity, conversations and outcomes behind your campaign, not vanity numbers.

South African cost base, international reach

Our team is based in South Africa, giving local and international businesses access to trained, managed outbound capacity at a competitive cost.

FAQ

Questions buyers ask us

How do you make sure meetings are with decision-makers?

We research each target company and identify the individuals who own the problem you solve before calling, then aim conversations at them. Meetings are booked only when they meet the qualification criteria agreed with you, including the prospect’s role in the decision.

Do you follow up with prospects who aren’t ready yet?

Yes. Interested prospects who aren’t ready to meet are nurtured on an agreed cadence of calls and emails, with notes in the CRM, so the conversation continues when their timing changes.

How quickly can a campaign launch?

Launch timing depends on recruitment, training and how quickly we can agree your target list, scripts and CRM access. We confirm a launch date in your proposal after the discovery call.

Are the sales representatives dedicated to my business?

Yes. Each package includes dedicated representatives (one on Sales Launch, two on Sales Growth and up to five on Sales Scale) who work on your campaign.

Who recruits and trains the representatives?

Scion does. We recruit representatives for your campaign, train them on your offer and market, and manage them day to day, including call monitoring and coaching.

Do you use my CRM or yours?

We can work in your existing CRM if you give us access, which keeps your data and pipeline in one place. If you don’t have a suitable CRM, we’ll recommend an option, and our applications team can build a lead management system around your process.

What reporting do I get?

Weekly reporting covering calls made, conversations, qualified leads, appointments booked, and notes on market feedback and objections. Reporting is included in every package.

Do you guarantee appointments or sales?

No. Results depend on your offer, pricing, market, data and timing, which no honest provider can guarantee. What we commit to is agreed activity, a disciplined process and transparent reporting, so you can see exactly what is happening in your campaign.

Can you call international markets?

Yes. Campaigns can target South African and international markets. Calling hours, language and any market-specific requirements are agreed during scoping.

What’s the minimum term?

The minimum term and notice period are set out in your proposal. Campaign setup is a once-off fee from $415; the monthly package fee covers your dedicated team, management and reporting.

Further reading

Articles on sales

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